Company communications is an area of expertise usually handled by a professional
company communications department.
A problem that is generally faced is that the communications department finds it
difficult to explain complex technology issues in layman's language, usually because
nobody in the communications department has training or qualifications in technology.
Another component of the problem is that many technologically qualified people
write or speak about technology in a complex highbrow form not suited to the lay public.
Frequently company communications department people don't even understand their own
technology professionals. There is a gulf of understanding between the two. Stratek
performs the role of 'translating' complex technology issues into layman's language
suitable for any target audience. Target audiences can be senior government or company
executives who are not technologically qualified, or it could be the general public,
or a special interest group.
The issues tackled by Stratek range from the technical part of the
Technology Triangle to issues of project
strategy or tactical planning.
Services provided include:
Writing of brochures, pamphlets and reports
Stratek writes documents of all types directed at specific target audiences.
Documents include: marketing brochures, public information documents,
government briefing reports, executive's speeches, etc.
Many corporate or training videos are produced by production teams who have
minimal understanding of the actual subject matter of the video. This phenomenon
is frequently in evidence when technology companies commission a video production.
Serious inadvertent errors can result, or an unintended shift in emphasis can
occur, spoiling the impact of the video. Stratek acts as 'Production Architects'
and works closely with film crews. We can provide our own crews for any production
or can work with a previously selected crew.
Stratek can research and write all scripts and will be present during all film
shooting and editing to ensure conformance to the intent and factual basis of the